From the Painted Quill Studio

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Elements of a Press Release

We often get asked how to write an official press release, and while it is true that there is a “formula” for the structure of a press release, creativity does not need to be abandoned. 

Here are a few tips to get your press release more attention:

  1. Catch and don’t release – start off with an influential and memorable title, followed by an optional sub-title that provides more details.
  2. Short and sweet – the first paragraph should include concise, explanatory language that gets right to the point, including the date and location.
  3. Full bodied – expand and explain your goals and purpose in this middle section of your press release. This includes the who, what, where, when, why, and how. A catchy quote works great here!
  4. About us – add a brief (please be brief) bio or blurb and link to website or social media.
  5. Grand Finale – contact details should wrap up your press release. 
  6. End notation.

Structure of Speech Giving

Introduction: Seek attention! Tell a quick story, share a memorable quote, or give a hard fact. And introduce yourself to your audience. Ethos, according to Aristotle, is one of the main “ingredients of persuasion,” and directly relates to the personal character of the speechmaker. Credibility is a key component of likability and believability. Next, give a preview of what the audience can expect. Two important aspects of the opening segment are organization and transition. Have a plan, follow the plan, and do it with tidy and smooth transitions.

Body: The few, but the mighty! State your main points and keep these points few and focused. Organization is even more important here; use a tried and true structural approach, such as: a timeline of events, a cause and effect model, logical description of space and physicality, categorical explanation, or compare and contrast. Pick a structure and design the body of the speech around it.

Conclusion: Short, sweet, and complete! A conclusion should be the quickest section of a speech. However, do not sacrifice closure because of time restraints. Think of the speech as a beautifully wrapped gift with shiny, glowing paper and the conclusion is the curly ribbon that is perfectly tied on top. Refer back to the story or quotation from the intro, offer a lasting and new analogy, ask the audience a question to consider long after the speech ends, or state a significant quotation. Ignite them with passion, implore them to act, wish them well, and thank them for their time. Choose your path and walk it with confident and effective speech!

Compelling Copy & Content

10 Tips for Strong Copywriting:

  1. Understand your audience and narrow it for precision.
  2. Choose a singular goal.
  3. Invoke urgency.
  4. Math matters: use data and stats as proof.
  5. Keep it brief with short paragraphs or bullet points.
  6. Keywords. Keywords. Keywords.
  7. Adjectives are your friends, but do not overuse them when a strong verb is a better choice.
  8. Prove to your audience what’s in it for them.
  9. Seek an emotional connection.
  10. Catchy is still king.

Personal Bios

Now might be the only time speaking of yourself in the third person works! Unless the bio is for an “About Me” section on a website, a third person perceptive is best and grants the most room for creativity. For a professional bio in a corporate setting, introduce yourself with a full name, position title, and years in that role. For musicians, artists, writers, performers, etc, begin with your primary identifier, such as singer-songwriter, sculptor, or poet. For both professional and artistic bios, seek to capture your spirit and spunk. Are you hardworking and determined? Efficient and easy to get along with? Avant-garde or provocative? Do not shy away from sharing your whole self, your goals you achievements, and even something uniquely YOU! Include your contact info in the closing sentence along with – you guessed it – something unforgettably you.